The Official Presenting Sponsor of the Eurovision Song Contest 2008 is Known

The official presenting sponsor of the Eurovision Song Contest 2008 is known
The European Broadcasting Union (EBU) signed an agreement with Raiffeisen International Bank-Holding AG. Raiffeisen International will act as the official presenting sponsor of the Eurovision Song Contest 2008.  One of the leading banking groups in Central and Eastern Europe, covers the event and media rights for the upcoming event in Belgrade for Albania, Bulgaria, Belarus, Bosnia and Herzegovina, Hungary, Moldova, Romania, Russia, Serbia, Slovenia and Ukraine.

Bjørn Erichsen, Director of Eurovision TV said:“We are pleased to see that Europe’s biggest TV entertainment show will be supported by Raiffeisen International, a company with an excellent reputation and strong presence in many of the participating countries. The EBU welcomes Raiffeisen International, as the presenting sponsor of the Eurovision Song Contest 2008”.

Michael Palzer, Head of Communications at Raiffeisen International comments: “Given our continuous expansion across Central and Eastern Europe in the past years it is essential for us to further strengthen our position and awareness in this region. The Eurovision Song Contest addresses an ideal mix of viewers and provides us with an excellent communication and media platform towards existing and future customers”.

Eurovision Song Contest is television program transmitted live via the Eurovision satellite network and is watched by more than 100 million viewers throughout Europe in prime-time on free-to-air television.

The agreement was negotiated by Television Event and Media Marketing AG, which is situated in Lucerne, Switzerland.